What`s Trending in Your Business? An Overview (2024)

This post will help you discover a tool which you can use during your strategical planning. Imagine when you could discover *"tomorrow`s business trends today". And with a few clicks. Whether you are an intrapreneur in retail, legal, design, pharma, banking, human resources, and marketing related businesses or you are planning to start your own online project, product, programme in the corporate or start-up world, one stage of your strategy will be about looking at trends. This is exactly the stage this post will help you save time.

The Why Behind Trends
To be very brief, identifying emerging trends gives insights about online customers` interests and helps drive innovation.

The What I`d Like to Share With You
Meet "Glimpse"  website.  This platform, by looking at websites like Google, TikTok, Reddit, Twitter, YouTube, Amazon, and more helps you identify emerging trends, which they see a likelihood to continue through this and the next year. What I appreciate when using it is that the platform also adds a comprehensive summary about the emerging trends. Three key highlights I hope will help you:

- Glimpse is a platform which shows the fast-growing trending topics.

- It is free to use. (If you need in dept information, there is also a paid version.)

- You can explore trends in your business areas or topics based on data.

"Do you have examples? " you might be asking. Yes, and here are some examples:
- Retail
- Legal
- Design
- Pharma
- Banking
- Marketing
- Real Estate
- Healthcare
- Workplace
- Productivity
- Start - Ups
- Supply Chain
- Sustainability
- Human Resources

To be more specific:

1. If you are in a start-up, interested in a start-up idea, these might be interesting to discover:

- Sustainable Start Up Trends

- Marketplace Start Up Trends

2. If you are in an HR, coaching, transformation or training related area in the corporate world, these might be worth looking at:

- Human Resources Trends

- Remote Work Trends

- Top Edtech Startup Trends of 2023

3. If you are in Digital Health, or Pharma, here are the direct links:

- Digital Health Trends

- Pharma Trends

4. If you are in Marketing, Communications, Digital Transformation fields, you might find these useful:

- Top Marketing Trends of 2023 

- Top Trends of 2023 
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Which topic is trending in your area? 

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Thank you for reading until here. This is one the MVP style (Minimum Viable Product style) posts and depending on what the Digital Analytics data shows (if this is an interesting topic for the digital audience:), I will add more later.  Wherever and whoever you are, good luck with putting your digital business vision into reality and taking actions to implement or improving what you`ve already launched. You`ve got this!

*I quoted this from the Glimpse website. As I am posting this in November 2023, I have no affiliation with this website. I personally find the value add of the platform great, thus wanted to share.