Everyone Can Create Digital Content. Here is How to Start.
Jan 16, 2024
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The challenge is:
You might not know where to start.
I struggled with this 6 months ago. ❌
Here are the simple questions that helped in my consultant/ founder journey: ✅
Large question: What is my why? ✅
(Helping people grow their careers and digital businesses)
Medium question: How can I approach sharing online with a different perspective and start simple? ✅
(I share not only successes but also what failed, so the learnings can help someone save valuable time)
Smaller questions: ✅
1. Where is most of my potential audience and what are their problems?
2. What are the things I am already doing or learning which can be valuable for others, too?
3. What top three topics are easy, yet impactful to start?
4. What does data say about 1 and 2?
To encourage you to start: ✅
- On LinkedIn, when I first started posting consistently, I had posts that had only 2-3 reactions. In the beginning some learning materials on my digital platform that had only 20-30 views. By time some content (short videos) also reached 30K+ views with no paid media advertising. Views are not my focus, but conversions, plus the short-term and long-term impact are.
- Also, there were times when some people, who have never engaged with what I share online, contacted me for potential projects or business collaborations.
Some trials will fail and it’s OK. Focus on the longer journey and keep on going. It/you will get better over time.