Conversion Metrics vs. Vanity Metrics for Digital Strategy- 2024

After 3 days of launching my website, I got:
 

. 30 million views
. 3 million online sales

❌Said, no new brand. Including mine.

Don't focus on views when you launch your online business or product.

✅Instead, focus on:

- How many unique, returning visitors you have
- How are people finding your website (findability). This post can help, if you are a beginner.
- How is your online customer experience (user experience). This post can help.
- How are they engaging? Are they downloading something, booking, or buying? (engagement and conversion)

✅Conversion metrics > Vanity metrics

I am in this journey now as a founder. Metrics are sometimes down and sometimes better. Having been both on the corporate and marketing agency sides, this is no surprise and is expected. It takes time, a long & short-term strategy. Meanwhile, I ask a question: “What are the patterns in what works and why?”

If you are in this journey too, I am rooting for you. Keep on going, learning, optimizing, and being consistent. It becomes even better by time💙Soon, I`ll share data on that.
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There are more. What did I miss?

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If you liked this, you might also find this post interesting:

Insights for Founders, Coaches, Consultants. 9 Things I Learned (2023) (coachdigital.ch)

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When you are ready, there are 3 ways I can help you with:

1. Explore free resources to learn: Resources to Learn for Free (coachdigital.ch)
2. Work with me as an Executive Coach: Career Coaching Offers for Executives and Founders (coachdigital.ch)
3. Work with me as a Digital Strategy Consultant: Digital Marketing and Digital Transformation Consultant (coachdigital.ch)