Easy Content Marketing Tips - 7 Tools to Explore (2024)

Do you want to start content marketing activities for your online business, new brand, or simply for your e-commerce website and need some simple tips and tools to help you start in 2023? This oversimplified post with basic and simple content marketing tips can help.

You`ll learn:

• What is content marketing?
• How can you use content marketing for your small business?
• Where can I start in content marketing? 
• What are some content marketing tools I can use in 2023?

What is content marketing?

Content marketing is a powerful tool for businesses to reach their target audience. It is a way of marketing that focuses on creating and distributing content to attract customers and build relationships with them. It includes content such as blogs, videos, social media posts, e-books, and infographics.

Using this tactic can help you to differentiate and stand out by providing valuable, relevant content to retain a targeted audience or customers. It also enables you to measure your return on your investment and KPIs. KPI means Key Performance Indicator, another topic we will dive deep into in other blog posts or videos.

If you are an online business owner, a coach or a solopreneur for example, content marketing can help you provide better insights into customer behaviour, which will enable you create better and more relevant content for your audience.

How can you use content marketing for your small business?

Content marketing is a marketing technique that covers creating, distributing, and publishing interesting content related to your company. It is often used to spread the word about products or services and build an online presence. Here are a few tangible examples of content marketing you can use in your daily business life:

- Provide useful information about your products or services on your website.

- Create blog posts that are often updated with fresh content.

- Share articles on social media sites like Youtube, Facebook, Twitter, Instagram, and LinkedIn. 

- Create an email newsletter.

This was a quick overview about the  "Why " and "What" part. And here is some information about the tools that can help you with the How.

You might be asking yourself: Where can I start in content marketing? 

Here are seven content marketing tools you can use to discover exciting topics, and schedule or publish your content about your business. You can use soooo many tools, and the internet is full of them. The list below is what I find rather beginner friendly and  can be worth learning more about depending on what your business objective is:

1. Google Optimize

Google Optimize is a free tool that helps you test and optimize your website. The main goal of this tool is to help you understand how visitors interact with your site, so you can make changes to improve the user experience.

For example, it allows you to create and run experiments on your site to see which version performs better, to test different versions of content on your site, such as headlines, images, or text blocks, and to target specific groups of people with other versions of content on your site.

Click here to go to Google Optimize website.

2. Airstory

Airstory is a content creation platform that uses Artificial Intelligence (AI) to generate content. Airstory has been designed to help people who are not writers but need to create content for their businesses. This AI-powered platform can help you when you are generating articles, blog posts, and social media posts for your business. It won`t do all the work for you, but will help you save time.

 3. Yoast 

Yoast is a WordPress plugin that helps you optimize your content for Search Engine Optimization. Yoast SEO makes sure your site meets the technical SEO standards. It has various features, including the ability to check your post’s readability and keyword density, as well as providing tips on improving your content.

Click here to go to Yoast website.

4. Airtable

Airtable enables you to keep all the information for your work in one place. Airtable is an app that can create tables, lists, and charts. It is a tool for organizing data and making it more accessible.

Click here to go to Airtable website.

5. Canva

Canva is a free online design tool you can use to create high-quality design assets at the click of a button without any design skills. The templates are organized into categories, such as social media posts, infographics, presentations, invitations, etc. All you need to do is add text and your picture, choose from hundreds of free templates, and voila - your graphic is complete. And what is great about it is that you don`t need to be a designer to be able to use it. 

Click here to go to Canva website.

6. HubSpot

The HubSpot Marketing Platform has one of the most comprehensive sets of tools. It includes many tools to help, from blogging to social media to SEO to lead management, such as CRM, lead management, email marketing, and reporting to attract visitors, and convert leads into customers.

Click here to visit Hubspot website.

7. WordPress

WordPress is a free, open-source content management system that can be used for many different purposes, such as building a blog, website, or store. WordPress was designed to be used for blogging but has evolved to become more than just a blog platform.

Click here to visit Wordpress website.

Here is a recap of 7 easy to use content marketing platforms which can help you in your content creation or content marketing efforts.

1. Google Optimize
2. Airstory
3. Yoast 
4. Airtable
5. Canva
6. HubSpot
7. WordPress

I hope this basic and oversimplified overview helps you find the tool to help your online business and start implementing your ideas.

Thank you for choosing to read this blog post.

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