This Happened on LinkedIn in 2 Weeks. Summary is Surprising.

✅Spoiler alert: Summary in the end is not what you expect.

I was on holiday and off LinkedIn for two weeks. Here is what happened:

LinkedIn analytics - Performance for ✔️14 days:
❌Impressions were down by 84%
❌Engagement was down by 93%
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The bigger picture - LinkedIn analytics - Performance for ✔️90 days:
💬Impressions were up by 191%
💬Engagement was up by 130%

The even bigger picture - LinkedIn analytics - Performance in ✔️365 days:
✅Impressions were up by 48,652%
✅Engagement (I cannot see the data on LI)
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✔️TL; DR (Too Long; Didn`t Read)

- Time spent with family and friends is beyond any measurement or KPI:)
- Nobody will remember your stats or job title. People will remember how you made them feel.
- Progress on digital platforms is with ups and downs. Context matters. Keep on focusing on the bigger picture.

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What is one thing you`ve learnt recently about data and insights?

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