Insights for Founders, Coaches, Consultants. 9 Learnings (2023)

Sharing Insights: My Failed and Best Content in the last 90 Days. Hello busy founder, coach or consultant. I wanted to share some insights that might be beneficial for your business journey. Within the last two to three months, I`ve created free resources/ content on my website to help people grow their career and digital business and on this post, you can explore my learnings which I hope will help for your journey.

For Whom is This?

Those of you who are in executive & career coaching and digital strategy consulting.

Why Read This?

- These learnings can spark new ideas if you're operating in a similar field. 

- What worked and failed for me can help you save time.

What Worked in My Journey?

Top 9 most impactful content pieces on my website's *Inspiration Hub:

1. Why People Leave a Website. 6 Reasons and Easy Tips (2023)
2. Digital Marketing Buzzword Bingo. (This is a huuuuuge surprise, as I just launched it about ten days ago, and it is one of the newest pages.)
3.  LinkedIn SSI Score Explained (2023). 6 Things You Didn't Know.
4. Salary Negotiation Tips for Women (2023). The 6-Step Formula.
5. The Beginner's Guide to Search Engine Marketing (SEM) - 2023
6. Elevate Your Brand's Reach with Hashtags on LinkedIn (2023)
7. Curated Quotes for Your Next Business Presentation (2023) (This is the 2nd surprising moment while testing different types of content.)
8.  One of the Most Valuable Skills is Negotiation - 5 Insights
9. 23 Action Verbs to Help You Boost Your LinkedIn Profile

 Do you see a pattern between the following?

• 1, 2, and 5
• 4 and 8
• 3, 6 and 9
• The use of 2023 on the title

*These findings are based on a combination of visitor engagement and conversions. (This list excludes primary pages like home, offers, and online shop pages.)

Where to Find Them: 

Please visit my website's Inspiration Hub or Free Resources section to access these. 

What Didn't Work in my Journey so Far?

Top 3 Worst-Performing Pages:

1. How to Choose Colors for Your Brand
2. What to Consider When Choosing a Brand Name. My Top 10 Tips.
3. 9 Books to Read If You Want to Become a Better Leader

9 Things I Learned:

1. Some topics create high impact, although they are new. e.g.: Digital buzzword page: Digital Marketing Buzzword Bingo (coachdigital.ch)
2. I've created 34 pieces of free resources, and there is a pattern about which made it into the top 9. (Simplifying Popular Digital Buzzwords, Digital Negotiation for Women, LinkedIn for Business Growth.)
3. These are 90-day results. The 30-day results are very similar, with minor changes.
4. Start sharing content on LinkedIn earlier. It makes a difference, and more people contact you for meaningful business opportunities. 
5. Be consistent and share your resources. I started posting three times a week on LinkedIn just about two months ago and it led to conversions. Please see Going from OK to 67% Increase in Website Visitors in 4 Weeks (2023) for more.
6. Although some topics look promising based on data, they might need to be revised. Keep on focusing on what works.
7. Simple things still work. e. g, using 2023 in the headline has an impact.
8. It is OK to cringe😊 before posting on LinkedIn three times a week and even more. It gets better and better over time.
9. When I write, simply addressing to whom I am speaking makes a difference. (e.g., Busy brilliant women leaders, or busy founders, and intrapreneurs.)

3 Opportunities/Questions for You:

1. What are five trends or buzzwords in your area about which you can create free resources? (A starting point to check: Google Trends, Answerthepublic)
2. If you have a business and not posting on LinkedIn, what is a small step you can take to create value?
3. What are three common problems people come to you with? How can you help solve them for free for your audience through your content?

Conclusion:

Every founder, intrapreneur, and consultant's journey is different. This brief overview of what worked and didn't work in one specific part of my journey can help you save time and improve your experiences. You've got this!

If these learnings help for your journey or someone you know, please feel free to share.

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When you are ready, there are 3 ways I can help you with:

1. Explore free resources to learn: Resources to Learn for Free (coachdigital.ch)
2. Work with me as an Executive Coach: Career Coaching Offers for Executives and Founders (coachdigital.ch)
3. Work with me as a Digital Strategy Consultant: Digital Marketing and Digital Transformation Consultant (coachdigital.ch)